When hair color was invented, it was created to do ONE THING: TO COVER GRAY HAIR. Blonde shades were named and identified as being those...

As we elevate our status to being an exceptional hair color ARTIST, scheduling sufficient time becomes very. important. After seeing how...

Addressing the ‘trend to platinum blonde’ . This shade requires that the hair be pre-lightened ( bleached) to the palest yellow- almost...

Many of you read the very interesting post we shared on my Facebook Group Page. Erin, a great hair, makeup and beauty blogger found some...

Join hair color icon Beth Minardi for a day.

OK. You used a blonde formula which. created sufficient "lift" at the scalp.. but.. this blonde ROOT RETOUCH looks golden-yellow.....

MONDAY,  APRIL 7th. Robert Pence Salon and Day Spa,  Indianapolis, Indiana.  Click Here to Register: Class with Beth Minardi Career...

It is the combination of hydrogen peroxide and ammonia (or another oxidizing agent), which causes the natural hair to be lightened. This...

Of course modern hair smoothers and chemical relaxers contain KERATIN.. but, keratin is NOT the chief ingredient responsible for...

Taking expertise to a higher level

Be inspired and learn! Join me Monday, April 25th in Chicago, 10 AM until 5 PM. Penthouse at North and Main. Immersion into Hair Color...